• by Danielle Oster , February 19, 2025

Last week the plant-based beverage brand launched “The Green Album,” an album of meditation tracks the brand claims will help plants grow. Comedic actor Chris O' Dowd (“Bridesmaids,” “Big Mouth”) voices “The Green Album,” which the brand actually released as an audiobook on Spotify – where listeners looking for Weezer’s "The Green Album" or "Muppets: The Green Album" may be surprised to learn of its existence.

So how does the album help plants grow? Well, the claim is, unsurprisingly, a bit of a gimmick, but is tied to a brand initiative. For every stream of the album, Califia Farms has promised to donate a value equivalent to one tree being planted, up to 25,000 trees ($25,000), to environmental nonprofit One Tree Planted, which focuses on reforestation efforts.

The meditation tracks may or may not have any direct effect on plant growth, but they are oddly soothing, and tracks like “Seeding Self Love,” “Personal Growth,” and “Branch Scan” offer affirming meditations for humans, too.

"At Califia Farms, we are absolutely obsessed with celebrating the goodness of plants, from their power to nourish us through delicious plant-based milks and creamers, to the joy they bring into our homes, to their positive impact on the health of our planet," Califia Farms CMO Suzanne Ginestro said in a statement. "The Green Album by Califia Farms goes beyond positive plant affirmations —it's a compilation of feel-good tracks to reinforce well-being for both plants and people. Chris was the perfect partner to bring our passion for plants to life in a joyful, fun and calming way, and our collaboration with One Tree Planted reflects our commitment to fostering a more sustainable world."

O’Dowd also stars in Califia Farms “Good Talks’ campaign, which launched earlier this month with a video ad featuring O’Dowd enjoying the brand's almond milk with his morning cereal. Califia Farms worked with agency Goodby Silverstein & Partners (GS&P) on both efforts – which will continue running throughout the year across social media, digital, and streaming channels.