The National Basketball Association is extending its brand to an arena not usually associated with basketball: the beach. The association announced that it will launch a new line of beachwear in
conjunction with apparel marketer Ocean Pacific, which will design, manufacturer, sell and distribute the new line, to be called NBA Beach. It will include beachwear and swimwear, including
cover-ups, coordinating T-shirts, and related accessories--all festooned with the logos of NBA teams. The line will be available in specialty and sporting goods retailers in the U.S. and Canada,
including the NBA Store on Fifth Avenue in New York, NBAStore.com, and on-site at NBA venues. The collection follows the NBA's deal signed earlier this month with Colony Sportswear to create a line of
sports and dress jackets, shirts and ties.
advertisement
advertisement
Read the whole story at Brandweek »
