Black-owned Burrell Communications Group has appointed God-is Rivera as chief strategy officer.   

Rivera was previously global director culture and community from 2018 to 2022 at Twitter, now X. During her tenure there, she drove strategy to ensure that its campaigns and programs were connective and inclusive. She supported a self-organized community known as “Black Twitter” as well as other global diverse audience groups. Rivera was featured in the Hulu documentary, Black Twitter: A People’s History.   

Prior to Twitter/X, Rivera was director of inclusion & cultural resonance for VMLY&R, where previously she had also held lead channel strategy roles, as well as at agencies iCrossing and T3.   

More recently, Rivera was appointed the first vice president of inclusive marketing across all streaming platforms for The Walt Disney Company including ESPN+, Hulu, National Geographic and Disney+.   

She next joined Essence Ventures as the company’s first-ever chief content officer, responsible for leading content strategy and connection with intersectional global audiences across each of their brands.  

“I am truly thrilled to officially welcome God-is to Burrell,” stated Tara DeVeaux, CEO of the ad agency group. “I have been a fan since her days at Twitter, and jumped at the chance to have her join the leadership team here.”