• by Ray Schultz , April 10, 2025

The Independent, claiming to be the fastest-growing British news brand in North America, generated 33.7 million unique visitors in February -- reflecting 28% growth in its audience size YoY and 1% growth MoM, according to Comscore data. 

“The Independent’s momentum in the US reflects our investment in digital storytelling, video journalism, and audience-first content,” says Zach Leonard, chief operating officer and president, North America. “With rising engagement and expanding verticals, we are cementing ourselves as a leading news source for American readers.” 

Earlier this month, The Independent announced two launches during Advertising Week Europe: Independent Studio and Bulletin.

Independent Studio will focus on presenting content in original video formats, podcasts, newsletters and other media.

Bulletin is an AI-enabled news service developed by The Independent’s journalists and teams across the business working with Google’s Gemini AI Team to enable trusted news summaries.