The Cabletelevision Advertising Bureau and Simmons Market Research announced a new agreement that will the CAB full access to Simmons syndicated services. Under terms of the agreement, the CAB will
get information from Simmons’ National Consumer Survey, National Hispanic Survey, as well as the National Kids and National Teens Surveys. The CAB agreement follows recently-announced Simmons signings
of NBC Television, Discovery Communications, Fox Broadcasting and major service expansions with IPG, Omnicom and MPG/Havas. Simmons annually surveys over 37,000 persons to produce the National
Consumer, Teens, Kids and Hispanic Studies. Each of these reports provide individual and household information on over 7,000 brands in more than 460 data categories.