Captivate Claims Automotive Wins

  • September 30, 2002
Captivate Network, which has made a business out of on-site business building and elevator ads, announced that it signed advertising agreements with Ford, General Motors, Lexus, Acura and Infiniti. Their advertisements will be featured on Captivate's network of over 4,000 flat-panel TV screens in the elevators of nearly 400 office towers in the U.S. and Canada. Ford advertisements feature the company's full-size Expedition SUV. General Motors' ads will promote the new Hummer, while segments for Lexus will showcase the company's new GX line. In Canada, Acura will promote the upscale CL Type S, while Infiniti will feature the G35 Coupe. According to Captivate the auto brands join the likes of AT&T, CNN, Continental Airlines, Dunkin' Donuts, IBM and Intel on the network.

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