Commission Junction recently added The Wall Street Journal to its list of clients using performance-based online marketing to increase subscription bases.a The network also includes Business Week,
Forbes, The New York Times Home Delivery, USA Today and TIME Archive. Using pay-for-performance, print media companies pay online publishers either a fixed-sale commission or a percentage of the sale
for each new subscription generated from the online advertising placed on publishers’ Web sites. Media publications in the Commission Junction paid more than $120,000 in commission to publishers in Q3
on more than 5,000 new subscriptions and 700,000 click-throughs.
