Bluestreak Launches E-mail Product

  • March 16, 2006
Interactive marketing firm Bluestreak Wednesday announced the launch of BlueVision, an e-mail marketing management technology platform. Over a 30-day or longer testing period, depending on the size of the e-mail database, the program aims to optimize the e-mail campaigns' subject lines, messages, offers, and audience segmentation to increase open rates and conversions.

--Shankar Gupta

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