• by Tanya Gazdik , 2 hours ago

Honda is expanding its multiyear partnership with USA Hockey.

The new deal makes the automaker the league's exclusive automotive partner and official vehicle. The partnership includes support of the U.S. Men’s and Women’s National Teams and U.S. National Sled Team as they prepare for the Olympic and Paralympic Winter Games Milano Cortina 2026.

The announcement expands Honda’s nearly two-decade relationship with the sport as official automotive partner of the NHL in the U.S. and deepens the brand’s support of Team USA on the road to Milano Cortina 2026.

Through the new partnership, Honda will provide vehicles and support major USA Hockey events such as youth and girls’ national championships and player development camps. Additionally, Honda will have activation opportunities at various USA Hockey events each season along with visibility through USA Hockey media channels.

Honda’s commitment to innovation and community aligns with USA Hockey’s mission to grow and enhance the game throughout the country, says Tony Driscoll, assistant executive director of USA Hockey. 

Honda’s involvement with the games doesn’t stop there.

The automaker announced the formation of a technical partnership with USA Bobsled/Skeleton, leveraging the advanced engineering expertise of Honda R&D engineers and the capabilities of the company’s aeroacoustic wind tunnel  at Honda Automotive Laboratories of Ohio located in East Liberty, Ohio. 

The relationship with USA Bobsled/Skeleton extends to the Acura brand, which serves as its official automotive partner.

Looking ahead to 2028, Honda will continue to support the world’s top athletes as a founding partner of the LA28 Olympic and Paralympic Games. 

Honda, which established its first U.S. operations in Los Angeles in June 1959, is the official automotive partner of Team USA, supporting the United States Olympic and Paralympic teams during the LA28 Games. 

As part of this commitment, the company will provide a wide range of Honda and Acura mobility products for use throughout the Games, with a focus on electrified vehicles such as the upcoming Honda 0 Series and Acura RSX.