KinderStart.com, a directory and search engine focused on children, filed a lawsuit Friday against Google, alleging that in March 2005, Google wrongfully lowered KinderStart's ranking in the results,
sending its traffic plummeting by 70 percent. As of Sunday, the first result that appears when users type "KinderStart" into the Google query box is a U.K.-based site about nursery schools. But the
directory KinderStart.com is the first result to appear on queries for KinderStart on Yahoo, MSN, and Ask.com. Among other relief, KinderStart is now seeking to force Google to reveal the formula by
which it determines a site's placement in the results page.