Video content providers Movielink and Akimbo have separately partnered with ChoiceStream to license its personalization technology to help consumers to better browse and find movie titles based on
their prior search behavior. ChoiceStream has licensed similar technology to Starz Entertainment Group, AOL and Yahoo, among other companies. Using ChoiceStream's technology, Movielink will offer a
personalized set of movie titles based on the customer's own preferences. Movielink will offer its customers other ChoiceStream features "sort by relevance" and "more like this."