Around the Net

VeriSign Buys Mobile Marketing Firm

  • ClickZ , Tuesday, March 21, 2006 10:30 AM
VeriSign has scooped up m-Qube, a major player in the nascent mobile marketing industry, for $250 million in cash. m-Qube is a third-party technology developer and ad distributor, helping companies develop, deliver and charge for mobile content, applications and messaging. Its client list includes Sony Pictures, CBS, Major League Baseball Advanced Media, Warner Music Group, Reuters, GQ, and Virgin Mobile Canada. VeriSign GM Vernon Irvin said the acquisition is part of the company's plan to combine its applications and network infrastructure to enable content convergence over any device. Mobile marketing is "an integral part of what we do," an m-Qube executive said.

Read the whole story at ClickZ »

Next story loading loading..