Offers Flat Rates To Curb Click Fraud

  • March 22, 2006
Comparison shopping engine Thursday began offering free listings with flat-rate, per-month fees for enhanced listings to combat click fraud. Eschewing a pay-per-click model, the firm hopes to attract marketers that are concerned about automated programs or individuals who are paid to click on their ads or product listings, driving up ad costs without yielding profitable conversions.

--Shankar Gupta

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