• Ad Age, Wednesday, March 22, 2006 6:30 PM

Teenagers have more disposable income than they know what to do with, and that's a good thing for wireless marketers. According to Glen LeBlanc, research director for wireless services at NPD Group, a mere 18 percent pay for their cell phone service. But fear not: this so-called Generation Wireless, a demographic that knows nothing of a world pre-cell phone, are more likely than any other demo to use the various offerings from cell phone providers, and would be the first to try new services. If this trend continues, expect higher cell phone bills for teens. According to M:Metrics, 17 percent of teens aged 13-17 are somewhat or very likely to subscribe to a live TV service. Ka-ching.

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