More than 100 million people worldwide will use paid or sponsored mobile broadcast video by the end of 2009, according to a new report by research firm eMarketer. The report, "Mobile TV for Marketers:
Monetizing the Smallest Screen," estimates that just 4.2 million 3G subscribers will watch TV on their phones this year, while 44.5 million will view some form of video on thier phones. By next year,
an estimated 13.9 million subscribers will watch broadcast TV on their phones, while 114.2 million watch video on their phones.