According to a study conducted by ad network Tribal Fusion, the majority of ad clicks (91 percent) take place within the first five pages of a Web site. This should come as no surprise. The further
you delve into a site to find what you're looking for, the less likely you want to be bothered with ads. The study was based upon visits from 750 Web sites in the Tribal Fusion network and views of
600 campaigns.
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