Ryan Dohrn, the CEO of Niche Media, feels many media salespeople are misusing artificial intelligence, Editor & Publisher reports. “They’re using it as a search
engine,” Dohrn says. “That’s what most people are doing wrong. They’ve tried to replace Google Search with ChatGPT, and it is a tremendous waste of time because you’re
not utilizing the tools really for what they’re designed for.”Read the whole story at Editor & Publisher »