IronMagazine.com Distributes Miva Toolbar

  • March 31, 2006
Bodybuilding Web site IronMagazine.com will today start distributing a downloadable toolbar from search company Miva. The toolbar will carry IronMagazine.com branding, but Miva will power organic and paid searches--including both pay-per-click and pay-per-call listings, said Chrysi Philalithes, Miva's vice president of global marketing and communications. Miva recently has been amping up distribution deals with online magazines and niche Web site publications. While the IronMagazine deal is the first one Miva has announced in the United States, the company has a similar arrangement with Glamour in the United Kingdom. That deal, announced at the end of January, is expected to go live soon. Miva additionally is pursuing other similar arrangements in both the United States and Europe, Philalithes said. "It's very important to us to be able to deliver targeted users from different vertical sites to our advertiser base," she told OnlineMediaDaily.

-- Wendy Davis

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