Dallas-based full-service agency Moroch, has expanded its regional
McDonald’s business with an AOR appointment for over 300 locations in North Carolina including restaurants in Raleigh-Durham, Greensboro-High Point-Winston-Salem, Greenville-New Bern-Washington,
and Wilmington.
This latest win builds on the recent additions of Atlanta, Columbus and Southern VA markets. The incumbent was not identified.
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The remit includes
creative and media buying leads for the new accounts, led by Moroch senior partner Cristina Vilella.
The agency handles 15 regional McDonald’s ad accounts across the US.