Mirror Image Internet Partners With Poindexter

  • May 25, 2004
Mirror Image Internet, an adaptive network of content, applications, and transaction delivery, announced a partnership Monday with online marketing solutions provider Poindexter Systems Inc. Poindexter will help power Mirror Image's delivery of targeted advertisements via its SmartServe ad server. Poindexter's SmartServe is an ad-serving tool that provides publishers and advertisers with trafficking, campaign management and detailed reporting. According to Mirror Image, the company sought a solution that would host its applications while enabling it to extend SmartServe's reach and scale, without increasing upfront or ongoing infrastructure costs.
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