Given all the ink devoted to the antics of shock jocks and hip-hop music stations, one could easily be led to believe that radio is a medium devoted only to the tastes of the young. But in fact
that's not the case. But Harvey Nagler, CBS Radio's vice president of news, told a National Association of Broadcasters panel yesterday that "radio absolutely has to embrace the younger demographics.
Radio must also embrace new technology to attract a younger audience." Nagler also stressed the importance for radio to "get as much of your material out there on all of the various platforms." He
said, "we don't know how much of it is working, but we know we have to be out there."
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