Mazda North America has launched a contest that allows users of Google Earth, the search giant's satellite mapping program, to use video clues to search around the world for a chance to win a new 2007
Mazda CX-7. The contest, developed by Doner, Mazda's agency of record, Proxicom, and Sarkissian Mason, is hosted at NeverSawItComing.com, and involves having users watch a short video clip that will
tip them off as to the car's location. Users will then navigate to that location using Google Earth, and enter for a chance to win.
--Shankar Gupta