Guideposts Lands on Newsstands

  • February 26, 2004
Guideposts, the 59-year-old title founded by Norman Vincent Peale, has landed on newsstands for the first time. The newsstand push is designed to further drive circulation for the publication, which grew its circ to 2.6 million through subscription sales alone.

"Retailers identify a strong market for us among their customers because of the appeal and uniqueness of our editorial," said publisher Janine Scolpino in a press release. "Key advertisers have been behind us, too, recognizing that increasing the scope, reach and vitality of our readership is a win/win for them."

The magazine's March issue will be the first to be sold on newsstands. Single-copy price has been set at $2.49. The newsstand launch will be supported by TV ads and an in-store sweepstakes.

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