"Retailers identify a strong market for us among their customers because of the appeal and uniqueness of our editorial," said publisher Janine Scolpino in a press release. "Key advertisers have been behind us, too, recognizing that increasing the scope, reach and vitality of our readership is a win/win for them."
The magazine's March issue will be the first to be sold on newsstands. Single-copy price has been set at $2.49. The newsstand launch will be supported by TV ads and an in-store sweepstakes.