Double Fusion Partners With Mobile Marketing Firm

  • May 12, 2006
In-game ad network Double Fusion has partnered with Impact Mobile, a mobile marketing firm, in a deal that aims to allow advertisers to serve dynamic, mobile in-game ads, that will let users opt-in to receive ad-supported content via their cell phones. Game publishers can also use the in-game messages to deliver additional content.

--Shankar Gupta

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