While media companies spend big to extend their content to the very smallest screens--cell phones--the head of a company named Digital Chocolate argues that originality is the only way to go. The
first big mobile hit will be a completely novel creation, Trip Hawkins tells
The New York Times. "If you're going to really establish something as a new medium, you can't do that with
content that is derivative and a second-class version of another medium."
Read the whole story at The New York Times »
