Around the Net
Google Video Ads Face Hurdle
- San Francisco Chronicle, Tuesday, May 23, 2006 11 AM
Google isn’t "doing what people are clamoring for" by introducing video ads into its online video programming, an analyst tells the San Francisco Chronicle. And the search giant faces at least one other obstacle to its new ad sales program. David Card, an analyst for JupiterResearch, says it will have to change the way online advertising is bought by successfully straddling the separate departments advertisers have for buying television and the Web.
