NBC's summer reality show "Last Comic Standing" will have both an online-only element and serve as a foray into interactive television. Comedians who don't make it to the final rounds of the broadcast
version will compete weekly in stand-up battles on NBC.com. Viewers will vote for the winners. And, through a partnership with Time Warner Cable, the broadcast version will feature an iTV element.
Digital cable TWC customers in 10 markets will be able to respond during the show with their remote controls to trivia questions and requests for opinions about the contestants. The iTv technology is
from Navic Networks; NBC says this marks the first time a broadcast network has used this type of iTv application for a prime-time show.
--David Goetzl
