McDonald's is offering a whopper-sized burger (pun fully intended) in connection with a new promotion tied to the Word Cup soccer tournament in the U.K. The burger will be 40 percent larger than
McDonald's Big Mac and contain about 670calories. It will cost about $5 and soccer fans can buy one starting June 1 in the U.K. to coincide with the tournament, which is capturing the attention and
marketing dollars of major advertisers around the globe. "[The promotion] is designed to offer [soccer] fans a little bit more of what they love during the tournament," a McDonald's U.K. spokesperson
said. "It is a limited-edition offer, so something a bit special for Big Mac fans in the U.K." The spokesman added that the new menu item "fits with our marketing strategy around World Cup, which is
focused on bringing the excitement of the tournament to life for fans in our restaurants." The initiative will be supported by TV spots and point-of-purchase materials.
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