• by Gavin O'Malley  @mp_gavin, May 25, 2006

Former Vice President Al Gore and Paramount Classics today begin a broad partnership with MySpace to promote their climate change documentary, "An Inconvenient Truth."

"MySpace has a unique ability to mobilize its community around an urgent cause," Al Gore said in a statement.

MySpace's campaign for "An Inconvenient Truth" includes a custom-designed site where the community's more than 70 million registered members can meet and exchange ideas. Among other features, the page offers a "personal environmental impact calculator" for users to assess their personal contribution to global warming. The site also presents related facts and tips for reducing carbon emissions and living "green."

Going beyond the Internet, the campaign will culminate in a 10-city MySpace theater buyout on June 16, with free tickets going to select members of "An Inconvenient Truth"'s MySpace community.

MySpace is also contributing a significant amount of ad space to raise climate change awareness.

In addition, MySpace's music channel is featuring an artist-on-artist interview between the former vice president and a to-be-announced rock star who is also happens to be part of the MySpace community. The MySpace movies channel will spotlight an interview with the film's director, Davis Guggenheim.

"As with our campaigns for Hurricane Katrina relief and other social causes, MySpace is a tremendous platform for members to activate around pressing issues like global warming," said Chris DeWolfe, CEO and co-founder of MySpace.com.