• WWD, Thursday, May 25, 2006 11:15 AM

People magazine will publish a special newsstand issue called Celebrity Babies next month, WWD reports, with a run of one million copies focusing on new and expecting Hollywood parents. The mag came up with the idea after realizing that any cover with an infant on it generated particularly high sales. "It's not that babies are a trend, because people are always having babies, but there's just so much attention right now against it," says publisher Paul Caine. There will be 37 ad pages in the issue, with more than half from clients who have never advertised in the publication before.

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