Fans of emerging bands are remixing their music videos and posting their mash-ups at a site called Eyespot, which enables users to edit and combine music videos and photos. Apparently, it's all legal,
too. Eyespot is sort of like YouTube meets wikis--as anyone can edit, mix, and share almost all forms of digital media without downloading software or paying any fees. Artists love this because it's
another way for their fans to engage with their music in a different way--to create something with it. An unnamed number of artists have handed over material to Eyespot for users to play with; several
are holding competitions and establishing online communities. It's interesting that recording artists (presumably represented by the RIAA) would have a problem with users lip-syncing to songs and then
posting videos of themselves on YouTube, but would endorse something like this as purely promotional. Wait until the first user posts something that makes fun of a music video or recording artist.
Revenue at Eyespot will come from contextual advertising, premium services, and a share on sales of commercial content generated by free samples.
Read the whole story at Reuters.com »
