Arbitron Adds More Paper Diaries To Radar Service

  • June 20, 2006
At a time when it is pushing to introduce electronic portable people meters as its local radio audience measurement standard, Arbitron Monday said it would add 25,000 paper diary-keepers to its "RADAR" radio ratings network--a 25 percent increase--through a number of expansions by March 2007. -- Erik Sass
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