To strengthen its business-to-business practice, OgilvyOne North America announced Wednesday it has bought Leopard, a B-2-B marketing agency focused on producing efficiencies in B-2-B sales
cycles. Ogilvy said Leopard will assist in coordinating the efforts of clients' sales and marketing forces, including making sure the sales force and advertising messaging are consistent with overall
marketing strategy. Leopard also brings a substantial portfolio of digital asset management software, and serves some of the same clients as Ogilvy, including IBM and SAP.
