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DirecTV to Add TiVo Ad Sales (TelevisionWeek)

  • , Monday, May 17, 2004 12 AM
DirecTV is nearing a deal to take over TiVo's nascent advertising sales business, said a senior advertising industry executive close to the situation. The pact presumably would help TiVo, the digital video recording service, to compete with the onslaught of DVR competitors.

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