Direct marketing agency Targetbase, Irving, Texas, named Clifford Lopez VP of Interactive. Lopez jonied the agency from Omnicom Group's Tribal DDB, Dallas, where he was the chief technical officer.
Lopez will be involved in customer relationship management, interactive media and application development functions at Targetbase, also an Omnicom agency. "The overriding difference between Targetbase
and a purely interactive agency is that Targetbase uses data and analysis to understand what consumers want at all points along the customer lifecycle, and has the expertise to execute targeted direct
communications in any media," Lopez said in press statement.
