- , Tuesday, May 18, 2004 12 AM
Coming soon to a T-shirt near you: trailers for "I, Robot," the upcoming sci-fi thriller starring Will Smith. In the never-ending search to capture the attention of consumers bombarded by commercials,
billboards and a massive array of other advertisements, 20th Century Fox debuted an innovative guerilla marketing tactic at the E3 gaming expo in Los Angeles last week: T-shirts embedded with video
screens that played "I, Robot" trailers.
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