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'I, Robot' Movie Trailer Is Ready to Wear (Reuters)

  • , Tuesday, May 18, 2004 12 AM
Coming soon to a T-shirt near you: trailers for "I, Robot," the upcoming sci-fi thriller starring Will Smith. In the never-ending search to capture the attention of consumers bombarded by commercials, billboards and a massive array of other advertisements, 20th Century Fox debuted an innovative guerilla marketing tactic at the E3 gaming expo in Los Angeles last week: T-shirts embedded with video screens that played "I, Robot" trailers.

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