• July 7, 2006

Alex Chisholm has joined Interpublic Media as vice president, director, content experience analytics, and Mahesh Krishna was named vice president, director, brand experience analytics. Both executives will work in the company's Consumer Experience Practice and report to Stacey Lynn Koerner. Chisholm will develop new instruments to observe and measure consumer use of content, and manage the PropheSEE Content business, a data mining capability that measures consumer sentiment toward content. Prior to joining the Consumer Experience Practice, Chisholm served as the director of external relations for the MIT Comparative Media Studies program. Krishna will monitor trends in consumer drivers of interest in advertising categories for clients, internal personnel, and business development prospect teams. He will also manage the Consumer Experience Practice PropheSEE Brand business, which measures consumer sentiment toward brands. Most recently, Krishna was a brand planner and manager with Young & Rubicam New York. In that role, he created plans for organic business growth through communication development for key clients, including Colgate-Palmolive, Merrill Lynch, and SAP.

--Amy Corr