Online video company Instant Media late last week launched a pay-for-performance affiliate marketing program for videocasters, paid search marketers, search engine optimization experts, and others who
promote Instant Media's software. The program promises to pay a commission for each consumer who downloads Instant Media's broadband video player. Instant Media currently offers downloads of a variety
of clips, including a handful of TV shows, from the CBS soap opera "As the World Turns" to CNN News Update.