Burst Media has inked a deal with Rovion that will allow marketers to advertise with units that place full-motion virtual spokespeople on Burst's network of sites. Currently, Burst's network totals
3,400 sites, including running site CoolRunning.com, music site ContactMusic.com, and math education site CoolMath.com. Separately, units from Rovion--which offers both user-initiated ads and ads that
start automatically--also just started appearing on MTV.com and VH1.com to promote the new movie "You, Me and Dupree."