EmailLabs Debuts Tool To Help With CAN-SPAM

  • May 20, 2004
EmailLabs, a provider of email marketing automation solutions, introduced an administrative utility designed to ease compliance with the federal CAN-SPAM law, and called on email marketing providers to adopt a similar "Information Disclosure Standard." The company's new administrative utility takes the form of a predictable area of information and links in every email message where the recipient knows he or she can find certain components of CAN-SPAM-compliant emails. For example, the mandated postal mailing address and opt-out areas would be combined with such "best practices" elements as format preference, change email address feature, privacy policy link and more. EmailLabs also is giving its clients the option to include any or all of several additional recommended features that fall into the category of "best practices."
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