Media agencies routinely hire branded entertainment czars. Now, creative powerhouse Ogilvy & Mather is bringing the marketing tactic to the creative level with the addition of Doug Scott as executive
director, branded content and entertainment, a new position. His focus is to build brands through ownership of branded content, the agency said in a statement. Scott previously had his own
entertainment consulting company and is a former Bragman Nyman Cafarelli senior vice president/general manager. -- David Goetzl
