Around the Net
Gap Falls Back Into TV
- Ad Age, Tuesday, July 18, 2006 12:58 PM
Returning from a TV ad hiatus of almost a year, Gap is launching a TV campaign in an effort to boost its ailing brand, reports Ad Age. "Jeans Take Shape" launches July 20 and focuses solely on jeans. The ads were created by longtime agency Laird & Partners and are the first of three sets of ads scheduled to launch later in the year. T-shirts and skinny black pants get the royal treatment in future campaign flights.
