Online advertising continues to grow at a striking pace, lifting a tepid overall ad climate, says a TNS Media Intelligence report. The research firm recently lowered its national ad spending forecast
for 2006 from 5.4 percent to 4.9 percent, due to lower-than-expected spending on newspapers, magazines, and radio. Industry growth will be carried by online media and TV, which it upped from 7 percent
to 8.9 percent.
Media Life spoke with Jon Swallen, TNS' senior vice president of research, who points out that 5 percent industry growth isn't bad--especially when taken in the context of a
weakening economy.
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