The Cartoon Network is hiring South Korean company Grigon Entertainment to help it produce a massively multiplayer online game (MMOG) in the vein of "World of Warcraft" and "Everquest," reports the
Associated Press. In Asia, MMOGs have been a huge success, especially among teens and tweens. These games get massive usage and are often free to play, monetized by advertising and/or a game-based
commerce system in which users pay to give their avatars, or user-controlled players, anything from power-ups to new homes to relics. The Cartoon Network game, which is yet to be named, will feature
popular characters like Mac, Bloo, and the Kids Next Door. The company is targeting kids between the ages of 6 and 14. In the United States, "World of Warcraft" is the biggest MMOG, with more than 6.5
million monthly paying users. Paul Condolora, who heads Cartoon Network's new media division, didn't say how much money would go into the game, but it's equivalent to the cost of a new TV series.
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