Dow Jones Taps Operative

  • July 25, 2006
Dow Jones Online has finalized a deal with Operative to use its Dashboard 2.0 ad management technology platform on all its sites. Operative's Dashboard 2.0 is designed to manage ads across multiple properties, allowing Dow Jones Online to manage, track and serve ads across sites including, MarketWatch, Barron's Online, and, through one interface.

--Shankar Gupta

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