Dow Jones Online has finalized a deal with Operative to use its Dashboard 2.0 ad management technology platform on all its sites. Operative's Dashboard 2.0 is designed to manage ads across multiple
properties, allowing Dow Jones Online to manage, track and serve ads across sites including WSJ.com, MarketWatch, Barron's Online, OpinionJournal.com and StartupJournal.com, through one interface.
--Shankar Gupta
