Forecast: Online Ad Spend To Reach $25.9 Billion By 2011

  • July 25, 2006
Online ad spending will continue to climb for the next five years, reaching an estimated $25.9 billion by 2011, according to a report issued today by JupiterResearch. The report, "US Online Advertising Forecast, 2005 to 2011," is especially bullish on search marketing. JupiterResearch states that search advertising surpassed display ads last year, and predicts that search will dominate online advertising for at least the next five years. - Wendy Davis
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