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Newspapers Benefit From Teen Readers

A study shows that teenagers who read the newspaper continue the habit as they get older--sort of, reports Editor & Publisher. According to the Newspaper Association of America Foundation, three quarters of the 18-to-24s surveyed who said they read a newspaper when they were younger--ages 13 to 17--now read their local paper at least once a week. And 81 percent said they read the local Sunday paper in the past four weeks. The research supports the idea that newspapers should have content aimed at teenagers. But the foundation estimates that only 220 newspapers across the country have special teen sections, while roughly 800 carry some sort of syndicated youth content for all ages.

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