OLN announced that it is changing its name to Versus on Sept. 25. The network also hired Bill Bergofin as its new senior vice president of marketing and promotion. Bergofin tapped Taxi as the
network's new creative agency. In his new post, Bergofin will direct strategic marketing and positioning initiatives, which includes the network's rebranding. Bergofin joins OLN from Shepardson,
Stern & Kaminsky, a New York creative agency, where he was vice president of marketing.