Sprite Bows Interactive Ad On TiVo

  • July 26, 2006
Sprite has entered into an agreement with TiVo to air an interactive ad for its "subLYMONal" campaign on the DVR company's Showcase offering. The initiative allows viewers to click through to long-form Sprite content and get information about participating in a promotional offering. The catch: It's only visible if viewed in slow-mo.

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