• May 26, 2004

At 4:28:30 p.m. June 4, TBS will flip the switch on the new look, new logo, new tagline and new image spots, heralding a new television environment where comedy lovers can find hit series like Sex and the City, Friends and Seinfeld, as well as outrageous original reality series like Outback Jack and the upcoming Gilligan's Island.

The network's new branding initiative, with creative executions developed by Publicis New York, targets comedy lovers: young, well-educated adults who are affluent for their age and who love comedic programming of all types. TBS will make viewers laugh out loud and feel good by connecting them to the "very funny" stories and characters they love.